Post by account_disabled on Dec 28, 2023 3:58:56 GMT
Content marketing is a rising industry in the eternally vibrant scene of the digital economy . This discipline welcomes professionals from a plethora of fields of activity. But what specific skills do you need to be equipped with to successfully make your way in the field of content marketing? Every content marketing professional should be minimally versed in the 5 topics that Search Engine Journal dissects below : 1. Brand strategy It is almost impossible to get hold of a worker related to content marketing who lacks any knowledge of brand strategy. Any brand strategy with a focus on content marketing must leverage six fundamental elements: knowing the basis from which we start, knowing the audience and defining what distinguishes our brand from the rest, choosing a series of keywords, cementing authority through the content generated by our brand's website, providing quality content consistently and designing an editorial calendar. 2. SEO There are a number of reasons why marketers keep an eye on SEO .
In the United States, for example, 90% of searches take root in Google. In addition, SEO generates eleven times more traffic than organic publications on social networks. And it is also worth keeping in mind Phone Number List that 58% of all online experiences begin with a search engine. Furthermore, during 2020 the traffic generated by Google grew considerably, going from 3.6 billion to 6 billion searches each day. In order to win Google's favor and obtain good positioning in its search engine, you must write in a certain way (which ultimately favors SEO), take the trouble to update old content, permanently track content and use tools such as Google Analytics, SEMrush, Ahrefs and Yoast. 3. Generation of quality online content What material should quality online content be made of? What virtues must be present in this type of content so that it is tasty to the Internet user's palate.
Quality definitely wins over quantity in content marketing, which can be used in multiple formats: posts for social networks, web pages, product descriptions, blogs, emails, case studies, ebooks, lead magnets. whitepapers» or videos. It goes without saying that when it comes to producing quality content, it is vital to navigate the universe of copywriting with ease. 4. Research Those who work in the field of content marketing must necessarily have research skills. It's about finding the right statistics, data and studies to add a veneer of authority to the content we shine on behalf of our brand. Content marketing must be peppered with data (as up-to-date as possible) that inspires confidence in the consumer and ultimately moves them to purchase. 5. Patience Content marketing is a marathon, not a “sprint” and that is why the results do not instantly emerge to the surface. According to Joe Pulizzi, founder of the Content Marketing Institute, content marketing takes between 12 and 18 months to put tangible results on the table.
In the United States, for example, 90% of searches take root in Google. In addition, SEO generates eleven times more traffic than organic publications on social networks. And it is also worth keeping in mind Phone Number List that 58% of all online experiences begin with a search engine. Furthermore, during 2020 the traffic generated by Google grew considerably, going from 3.6 billion to 6 billion searches each day. In order to win Google's favor and obtain good positioning in its search engine, you must write in a certain way (which ultimately favors SEO), take the trouble to update old content, permanently track content and use tools such as Google Analytics, SEMrush, Ahrefs and Yoast. 3. Generation of quality online content What material should quality online content be made of? What virtues must be present in this type of content so that it is tasty to the Internet user's palate.
Quality definitely wins over quantity in content marketing, which can be used in multiple formats: posts for social networks, web pages, product descriptions, blogs, emails, case studies, ebooks, lead magnets. whitepapers» or videos. It goes without saying that when it comes to producing quality content, it is vital to navigate the universe of copywriting with ease. 4. Research Those who work in the field of content marketing must necessarily have research skills. It's about finding the right statistics, data and studies to add a veneer of authority to the content we shine on behalf of our brand. Content marketing must be peppered with data (as up-to-date as possible) that inspires confidence in the consumer and ultimately moves them to purchase. 5. Patience Content marketing is a marathon, not a “sprint” and that is why the results do not instantly emerge to the surface. According to Joe Pulizzi, founder of the Content Marketing Institute, content marketing takes between 12 and 18 months to put tangible results on the table.